The Lawyer’s Guide to Impactful Writing: An Overview From Introduction to Conclusion | Justia CLE & Webinars

This Justia Webinar will empower you to move beyond basic legal writing and craft briefs that truly persuade and resonate with the court. You’ll learn how to improve your writing from merely competent to strategically compelling, turning a passable draft into a powerful legal tool.

Approximate Read Time: 2 Minutes

This engaging, practical session explores how to transform your legal writing using the Betty Flowers framework, a four-stage writing process that every attorney should know: Madman, Architect, Carpenter, and Judge. This method not only helps you structure your thoughts but also refines how you shape and deliver arguments.

You’ll learn:

• How to harness creativity in your early drafts while maintaining legal precision.
• Effective ways to organize and refine your brief for maximum impact.
• Paragraph- and sentence-level editing tips to enhance clarity and force.
• Real-life writing examples that show what works and what doesn’t.

Whether you’re drafting a mediation statement, a trial brief, or an appellate argument, this webinar will help you sharpen your prose and strengthen your advocacy. Register for free today!

CLE Webinar Details & Speakers

The presentation will begin promptly at
1:00 p.m. ET/10:00 a.m. PT on Friday, July 25th, 2025.

The recording of this broadcast will also be available to Justia Connect members shortly after the live event.

Erica L. Jansson is a litigation associate in the Los Angeles office of Gibson, Dunn & Crutcher. She rejoined the firm in 2023 after serving as a judicial clerk to the Honorable Philip S. Gutierrez of the United States District Court for the Central District of California. Erica earned her law degree summa cum laude from Southwestern Law School, where she has also worked as an adjunct professor, teaching appellate litigation.

Michael Alfera is a litigation attorney who excels in devising winning arguments and case strategies for clients involved in business and commercial disputes on both sides of the ‘v.‘ Prior to working in private practice, he worked as a judicial law clerk, first for the Los Angeles Superior Court and then for the Honorable Otis D. Wright II, District Judge in the District Court for the Central District of California. Michael ranked #1 in his cohort at Southwestern Law School.

Register for This Justia Webinar

Justia Webinars are open to everyone. To attend a Justia Webinar, you must become a Justia Connect member. All you need to do is fill out a simple registration form. It is that easy to become a free Justia Connect member.

Additional Benefits for Lawyers

Get a Free Profile in the Justia Lawyer Directory: If you’re a lawyer who hasn’t taken advantage of obtaining a free Justia Lawyer Directory Profile, now’s the time to do so. You can create or claim an existing profile here to build your online presence, connect with potential clients, and more!

CLE Credit for Lawyers: Would you like to earn CLE credit for this webinar? While everyone is invited to attend, CLE credit is an exclusive membership benefit offered to Justia Connect Pro members, our upgraded membership tier for lawyers. You can upgrade to Justia Connect Pro here to start taking advantage of this benefit.

Please visit the individual webinar page for more information about CLE accreditation. Lawyers may be eligible to earn CLE credit via reciprocity or self-submission processes in jurisdictions in which a particular webinar is not officially accredited.

More Questions?

Join us for this Justia Webinar to gain practical strategies for refining your day-to-day legal writing, from strengthening your arguments to enhancing your overall persuasive power. You’ll leave with actionable techniques to craft clear, impactful messages that resonate with your audience, helping you win your case. If you have additional questions about this webinar, you can get more details and register on the webinar page.

Want to learn more about our Justia Connect membership program? Explore the Justia Connect Help Center.

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